Burning Your Boats & Overcoming Limiting Beliefs
BELIEF OVERPOWERS FEAR, EVERY TIME.
Nothing hinders our business growth as much as fear. Let’s take a moment to examine a few things:
1) Are you currently satisfied with the growth and success of your business?
2) Do your current prices reflect the value you are providing your customers?
3) Have you been able to achieve maximum occupancy, leading to expanded gyms and/or new locations?
Before starting the Max Out Your Gym program, you might have answered “NO” to all, or several, of the questions above. The key is: that was then, and this is now. You are now one step closer to realizing your full potential and maxing out your gym.
But in order to fully achieve the success you desire, you have to be acutely aware that reluctance or resistance to take on new challenges or changes in your life due to fear will only keep you stuck. Your fears — fear of the unknown, fear of leaving our comfort zones, or the fear of feeling inadequate hold you in bondage and prevent you from experiencing the immense freedom you were designed to live out — both in your personal and business endeavors.
BURN YOUR BOATS.
In 1519, the Spanish conquistador — Hernán Cortés — led the first expedition to Veracruz, Mexico, resulting in the fall of the Aztec empire. Upon arrival, Captain Cortés quickly ordered his men to strip and sink his fleet. Hernán Cortés knew that the success of his mission, one which would change history, required full commitment by his entire crew. Retreat, or return, was not an option. He had to eliminate all possibilities of withdrawal; he had to burn his ship in order to conquer the new territory.
To truly achieve the level of success you desire, you must burn your boats. You must learn to act decisively in spite of your fear.
So, the question we must ask ourselves is: what are my boats? What am I afraid of?
- Raising my prices?
- Getting rid of all my Plan B’s (side-jobs, corporate jobs, other sources of income) and going all in?
- Having the right team in place before coming on full-time at my gym?
AND, what is it that makes it hard to burn my boats?
- Is it a false sense of obligation?
- A fear of the unknown?
- A fear of being perceived as a failure?
Are you noticing the common thread here?….The only thing that is holding you back is your internal fear.
What is the percentage of birds that can fly? 100%! Why? Because they all took that leap of faith and jumped from their nest.
When you take risks, the Universe/God is going to reward you; and you’ll also become resourceful. Because people, when they’re gonna either die or succeed, tend to succeed.