BE ENTHUSIASTIC. BE CERTAIN.
We value people based upon our PERCEPTION of their skills, and this is directly transferred through speech, body language and appearance.
It is therefore imperative that you demonstrate to your prospects that you are absolutely CONFIDENT and CERTAIN that they will be able to reach their goals by coming to your gym.
Like Tony Robbins says:
“If you’re competent and you don’t have confidence, you will never succeed.”
In order to show your prospects that you are able to transform their lives, you must be certain about it. This will reflect in both your body language and voice.
Basically, you have to sell to their subconscious.
People do not make rational decisions, they make irrational ones.
So be pumped, be ENTHUSIASTIC and CERTAIN when closing your leads!
THE BELIEF OF THE PROSPECT IS DIRECTLY CORRELATED WITH YOUR OWN CONVICTIONS.
You must make sure that your service is so superior that you can push hard when you sell because you stand behind it so much and you KNOW, you are CERTAIN, that you will transform their bodies and lives.
If you’re not convinced, your prospects won’t be convinced either. You must work on your services, build your confidence, and increase the value you provide until you’re 100% certain that you can, and will, transform their bodies and lives.
HOW DO YOU OVERCOME YOUR SELF-DOUBTS?
By outworking them. You must get to a point, internally, where it would be unreasonable for you to believe that your services wouldn’t work. Because you would have already transformed so many lives, multiple times over. You have to learn to silence the inner critic.