3. The “2-Step” Post Strategy for More Messenger Conversations
The “2-step” post strategy for more messenger conversations is the organic post strategy for creating more messenger conversations with people who are an ideal fit for your offer.
More messenger conversations means more consultations with prospects and ultimately more clients (and income) for you.
So, What is The “2-Step” Post Strategy For More Messenger Conversations?
To use an analogy: Imagine your market as a squirrel. If you want to get the squirrel out of the tree, you can’t just run up to the tree and start screaming. You need finesse.
Instead, you need to put a peanut at the bottom of the tree. And then another one a few feet back, and another… until finally the squirrel is at the park bench eating out of your hand.
Essentially that’s what the “2-step” organic strategy is like. You put a little bait out there (a “2-step’ organic post) and you get the market to come out of the tree and connect with you in the form of a comment.
From there you follow up with a fulfillment message via messenger.
A “2-step” Post Contains 3 Essential Components:
- The initial post, which is designed explicitly to gauge interest & create engagement.
- A “fulfillment” message or response that sends people to a custom piece of content page designed to produce a calendar booking.
- Your fulfillment content, which can be a short video (or audio) that explains the WHAT (not how) of a concept and then says “Hey you know what? I’ve actually set aside some time to help you with this on a more personal note. If you’d like that, use the button below to book a time to chat.”
Let me break down these components a bit more for you.
Component 1: The Initial Post
This leverages the idea of “micro-flow” and “micro-commitments.” If you can get someone to comment on your post saying “Yes, I’m interested” then they are much more likely to watch the message of the video content that you send them in component 2.
Then from there, they are much more likely to actually book an appointment with you. This is because they have gotten into a state of flow, and it is much more difficult to get out of it than it is to get in.
In fact, a lot of times when we do a 2-step organic post, we’ll post the gauge for interest and we won’t have the fulfillment done. Because If nobody is interested, we won’t make the content.
But if so many people are like “yes, yes yes.” and “I need it” or “send it to me” then we’ll go make a piece of content, then send it to people.
Here’s an example:
You can lose the belly fat from home!
Hey I am NAME from GYM, and our gym has been closed since DATE. But that doesn’t mean it’s time to let go of your health and fitness!
In fact, now is the time to double down on it!! More than ever!
It’s a perfect opportunity to learn:
✔️ How to make healthy choices during grocery shopping,
✔️ How to cook freakin finger lickin delicious recipes
✔️ How to BURN the belly fat
All of that WITHOUT counting calories and WITHOUT being hungry.
You’ll actually be full so you won’t need any willpower to be successful with this, it will be EASY to follow.
And you know what happens when it’s easy to follow? Well, it’s also SUSTAINABLE! So you have a system to keep fit FOR LIFE!
So…are you ready to get leaner all from the comfort of your own home?
Great! My team and I created a 6-Week Nutrition Program – FOR FREE.
Just type “nutrition challenge” in the comments below, and I’ll personally reach out to you and give you access to the program 🙂
Component 2: The “Fulfillment Message”
When someone comments on your post saying “I want it,” you then send them a private message over messenger, leading them to a page URL with your content.
The goal of your messenger conversations is to get prospective clients on the phone, zoom or at the gym for a 1:1 consultation.
The strategy looks like this:
- Ask a few questions
- Provide some helpful insight
- Ask to schedule a consultation
Don’t overthink how to effortlessly take people from messenger to appointment. Don’t get worried about saying the wrong thing. Remove the filter.
Relax. Realize you are talking to a normal human being who you probably have a solution for. Just have a conversation.
Don’t get too scripted or think too much about it. Just roll with what comes to mind and what will be helpful to them.
1. Ask a few questions:
The goal of your questions is to get some information so you can then provide insight.
Let’s say someone commented on your 2-step post, and you’ve reached out to them via messenger to follow up.
Your conversation should look something like this:
“Hey ____, I saw you commented on this. Are you still interested?”
Then you want to get permission to ask them questions, so they realize you actually care about them. Then write something like this:
“Do you mind if I ask you a couple questions about what you have going on? And then based on that I can either give you some training more customized to your situation, or the original training I mentioned earlier in my post if it still makes sense.”
Then go into asking some super simple questions. Just a couple should be enough to gauge what you need to know.
You can ask something like:
- “What are your fitness goals?”
- “Why do you think you’re not already at that goal?”
- “What is your biggest challenge?”
Don’t ask a million questions. And, be timely in responding with people as they are active, so you don’t lose them.
Once you’ve collected some info about them, then it’s time to provide some helpful insight.
2. Providing Helpful Insight:
If you asked something like: “Why do you think you didn’t reach your goals yet?”
And they say “Well I think I need to be more educated about nutrition.”
Then you can offer insight like this:
“If I’m being honest, you really don’t need to be more educated about this. I think what you need is to stay consistent with a sustainable way of eating, and not a diet. You don’t need to understand the science of it, you just need to change your habits.”
Doing this changes their way of thinking. They’ll realize what they’re doing wrong, and the solution. This is what sales is.
You don’t want to solve their problem over messenger. But, you do want to shed some insight.
Then, after shedding your insight, leave them on a cliffhanger to get them to schedule.
3. Getting Them On The Phone:
Asking someone to schedule a consultation via messenger is simple:
“Do you have 5 min to chat later today? I can give you some insight as to what I do to see if it’s a good fit. If not, I can at least point you in the right direction.”
Don’t message back 5 or 10 times trying to solve their problem.
Suggesting that you want to schedule a call will position you as someone who is an expert and whose time is valuable, because you don’t have time to message all day.
Let them realize that you are the busy person and that they need your help on the call.
You can also say “Promise I’ve got nothing to pitch you, lol”
It’s great because they know they’re not going to get sold to.
You will do this in 2 steps: first one would be to speak with them over the phone for just 5 min, so that you can then schedule an appointment (1 hour).
You’re literally just going to get on a call, ask a few questions, shed some insight and then pre-frame them to understand that in the follow-up strategy session, you’ll be able to help answer all the questions and go deeper into your offer and what the process of working with you looks like (if they’re a good fit.)
The first call should be short. This is your time to uncover if they are a good fit for what you have to offer. 5 or 10 minutes is all it should take.
You’ll want to have a list of criteria to gather from them by asking a few questions towards the beginning of the call. This could be information like:
- Body goals
- Commitment level
Think of this as completing their application with them, but they don’t know it.
About 10 minutes in (max) is when you should have determined if they are a good fit for what you offer or not.
If they are a good fit, then lead the conversation to booking a 1 hour consultation with them, or send them on their way with some helpful advice.
You can say something like:
“Hey, look. I have another call coming up. I’d love to chat with you for longer later and do more of a deep dive into what actual solution would help you. If I can’t help you, I at least know someone who can.
If you feel that they’re not a good fit for your offer, you can simply recommend a training or book for them to go consume, thank them and send them on their way.
A little bit of helpfulness and kindness even if they’re not a good fit yet will go a long way.
Bonus: You can also give them some additional homework to good-fit prospects after this call, to prepare them for the strategy session (like giving them some additional training or a testimonials page that is relevant to them.)
This will help build trust.
Component 3: The Fulfillment Content
Your page URL is where they can watch or read your content, then book an appointment with you.
The “book an appointment” part is critical. Make sure you have a call to action in your content or people won’t book an appointment with you.
Here’s an example of what one of my guides looks like:
Why The “2-Step” Post Strategy Is A Long-Term Valuable Asset
When you do this successfully, you will see a lot of comments. It’s a great way to gauge what your market wants, so you can tailor your offer.
Get Out There and Start Making Money
The “2-Step” post strategy for more messenger conversations is a great way to start getting clients and generating revenue online.
Now go get out there and make your first 2-step organic post on your profile and in your Facebook group. Let your market see it. Interact with them. Push forward.